Founded in 2000 and headquartered in Amsterdam, the Netherlands, Rituals is a pioneer brand that combines body care and home fragrance. Rituals believes that happiness can be found in the smallest of things. It is our passion to turn everyday routines into more meaningful moments.

Committed to sustainable development, Rituals carefully selects premium fragrance ingredients and uses eco-friendly packaging made from recycled or recyclable materials.

Now, Rituals has officially debuted Bicester Village Shanghai, presenting several best-selling series, including Amsterdam Collection, Classic Collection and Private Collection. Rituals aims to be your compass to personal wellbeing, offering products designed to help you connect and balance your body, mind and soul.