Li Ning Company is a sports goods company founded in 1990 by Mr. Li Ning, a well-known “gymnastic prince” in China. After more than 20 years of exploration, Li Ning has gradually become the world's leading sports brand company representing China, and has expanded its business in Southeast Asia, Central Asia and Europe. Listed in Hong Kong in June 2004, and has brand marketing, research and development, design, manufacturing, distribution and retail capabilities, including Li Ning Group's production, development, promotion, distribution and sales. Other branded sports products operated by, licensed or joint ventures with third parties of the Group, including Double Happiness Table Tennis Products, AIGLE Outdoor Sports Products, Kason Brand Badminton Professional Products, Lotto Sports Fashion products, Danskin women's fashion and fitness products, spring-label sports and leisure fashion products, as well as LINING YOUNG products for 3-12 year olds and LI-NING KIDS children's products for 3-6 years old. In the basketball category, Li Ning signed a contract to become a Chinese men's professional basketball league (CBA) equipment sponsor in 2012, and then officially signed with NBA superstar Dwyane Wade. Li Ning is committed to the creation of professional sports goods, adhering to the core values ​​of “winning dreams”, “consumer orientation”, “our culture” and “breakthrough”, and strives to make sports change life and pursue higher breakthroughs.