LESS, a women's clothing brand launched by JIANGNANBUYI in 2003, touts the very DNA of minimalism, borrowing from "LESS IS MORE", a philosophy of architectural design summarized by noted architect Ludwig Mies van der Rohe. The brand redefines the motto as "life is subtraction and growth is addition". We are a firm believer that a simpler way can lead to more surprises. In line with the design philosophy featuring "Simple, Craftsmanship, Delicate, Independent", the brand aims to serve the new generation of highly educated or elite women aged 30 to 45 who are rational, independent and enthusiastic about a simple life. It is our good wishes to sail through various occasions with our exquisite and durable collections, and one of our primary tenets is to subtract from life and design to bring efficiency and enrich young life during its growth。