Williamson-Dickie Mfg. Co. transformed itself from a small bib overall  company to the largest workwear manufacturer in the world. Every  piece of Dickies®️ workwear has stood for the quality, toughness, and  pride that embodies the spirit of the American worker.

In Asia

Dickies®️ series of casual workwear takes inspiration from brand's iconic classic workwear style and create fashionable overalls that are popular with young people now and in the future. Advocating the value of the brand itself and becoming a popular fashion tooling brand which favored by young people with its openness and pursue of the reality.

Brand Concept

Defend sense of dignity in work, make up self-confidence of builders and shapers.

Brand Value

create values of workers hand in hand, devoted to creating spirit of workmanship.

Brand Proposition

WORK IS LIFE, LIFE IS WORK