In 1997, Theory was founded in New York on the simple idea that exceptional fit, fabric, and style can empower us to change the way we dress and live. Nearly three decades later, we continue to perfect our offering of timeless, elevated wardrobe essentials. Inspired by the city’s energy, vibrancy, and sophistication, Theory is designed with the urban dweller in mind. Our aim is to create clothes that inspire everyday confidence—for work and beyond—so you can make your mark.