Originating from Yanagisawa, the renowned center for hand-forged craftsmanship in Japan, Snow Peak has been launching high-end outdoor gear since 1958, known for its functionality, aesthetics, and durability. This brand has not only set the trend for outdoor enthusiasts in Japan but also garnered a passionate following from outdoor lovers worldwide. Upholding the philosophy of "harmony with nature," Snow Peak is committed to spreading this value globally. In China, Snow Peak will focus on selling camping equipment and promoting outdoor camping cultural experiences, while integrating fashion, dining, urban outdoor office spaces, and more, to create a comprehensive "wilderness lifestyle" that encompasses all aspects of life: clothing, food, shelter, work, and leisure.