The Mitti brand was founded on the founder's love for the next generation. The birth of the child made them start to rethink the relationship between human, society and nature. Mitti means "central" and "land" in the ancient Germanic language. Children are like plants in nature, growing in the rhythm of the earth.

Combining the natural growth laws of children, Mitti provides more tasteful clothing for children between the ages of 3-12. They are comfortable, free, classic, full of 1 imagination and practicality. Mitti hopes that children can grow up naturally with love and patience and have a wonderful childhood. According to different wearing scenes,. the Mitti brand divides the collections into Little Day, PLAY, Ballet and Basic，that the children can be better and more confident in each scenes