Since its inception in Shanghai in 2006, III VIVINIKO has been dedicated to a core design concept of “effortless freshness”, has gradually developed various daily apparel categories including coat, denim, knitting, and down. The design embodies a simple and pure style with sharp silhouette and multifunctions. In 2019, III VIVINIKO has redefine its design perspective, rethink and reimagine various dressing occasions, and establishing a fresh concept of “My City, My Holiday” which conveys an ideal urban life with vacation atmosphere, advocates a whole new lifestyle and life attitude that keep abreast of the times for urban women.