Based in Copenhagen and owned and run by the husband-and-wife team of Creative Director Ditte  Reffstrup  and  Founder  Nicolaj  Reffstrup,  GANNI  has  developed  exponentially  over recent years with its Scandi 2.0 sense of style, full of personality and contrast. GANNI is all about making the community who wear their clothes feel even more confident and capable of anything. 

GANNI is a B Corp certified company, on a journey to become the most responsible version of itself.We do not identify as a sustainable brand. We try everyday to be the best versions of ourselves, to meet ambitious responsibility goals and to stay honest about our mistakes.The brand publishes an annual Responsibility Report to publicly share its progress and has committed to a 50% absolute carbon reduction by 2027. As part of the brand’s ongoing endeavors to choose certified and innovative fabrics, GANNI is committed to having 100% of collections made from certified recycled, organic, or lower-impact fabrics in the future.

We have an authentic relationship with our community of Millennial and Gen-Z clients, built through highly relevant digital content and physical engagement strategies. Our clients seek inspiration via our social channels and shop responsibly both online and in highly curated experiential retail environments.
——Ditte and Nicolaj Reffstrup (Co-founders)