Founded at Guangzhou in 1996, EXCEPTION de MIXMIND is a Chinese original design brand which has around 100 boutiques in China. We constantly pursuit the design value of humanist and handicraft and trying to redefine fashion.

As the contemporary discoverer of oriental aesthetics, EXCEPTION de MIXMIND keeps looking for outstanding handicrafts and applying them to the production process. The original design and excellent handicraft make us to be a representative brand in Chinese garment industry. We have successfully established a unique lifestyle rooted in Oriental philosophy, which gains much recognition and loyal following all around the world.

In order to support the global young new design forces, we have cooperated with many universities at home and abroad in the production, study and research base, and successively launched YMOYNOT and EXCEPTION Experience to provide a platform for the development of new forces.