Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE. Established in 1908, Converse was a rubber company back then. The launch of its first canvas basketball shoes pushed it to become a classic of global youth cultural original brands. Converse is now a footwear and apparel brand, which is both socially progressive and highly creative, and is supported by an emerging creative community, which is called All Stars and advocates the advancement of sports and culture. Converse’s interpretation of its iconic footwear such as Chuck Taylor All Star, Pro Leather, One Star and Jack Purcell has allowed the continuous expression of the basketball, skateboarding and creative communities, which also inspired the design of new product lines.