% ΔRΔBICΔ is a global high-end boutique coffee brand founded by founder Kenneth Shoji in 2013, originating in Hong Kong and rising in Kyoto. % ΔRΔBICΔ first flagship store opened in Kyoto, Japan in September 2014, quickly gaining recognition among local coffee lovers for its unique design and quality products, and gradually attracting a steady stream of followers around the world. In 2018, % ΔRΔBICΔ came to Shanghai for the first time, opening its first store in Mainland China on Wukang Road, and by now, % ΔRΔBICΔ Chinese territory has gradually expanded to more than 20 cities and regions across the country, and % ΔRΔBICΔ can be found in Europe, the United States, the Middle East, Southeast Asia, and other parts of the world, and the number of stores in these countries is still expanding and developing.